Negative publicity, also called mere exposure effect, is still publicity.

Originally shared by VAL-U-PRO CONSULTING GROUP, LLC - SRIKANTH KIDAMBI

Negative publicity, also called mere exposure effect, is still publicity.
http://www.politico.com/magazine/story/2016/07/donald-trump-2016-convention-melania-trump-speech-dark-art-of-pr-214083